Those that have five minutes to spare can view the video above, and for those with even more time, the location of the Oreo stockpile can be found at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E. In other food news, Maruka Foods introduces 4,184-calorie large format instant noodles. The Global OREO Vault contains: OREO packs wrapped in protective mylar, keeping cookies safe from temps of -80° to 300☏ Tubes of Powdered Milk.Oreo have gone to greater lengths than most to ensure that they’ll survive an apocalypse, by placing the recipe, some powdered milk and packs of everyone’s favourite sandwich cookie in a vault that can withstand an asteroid blast. Having been around since 1912, the team at Oreo are evidently to keep their cookies going for a whole lot longer and have taken the bold step of putting the instructions to make it in a vault within the Arctic circle alongside some of the treats themselves, located in Norway. Just as importantly, Oreo have also opted to set up their apocalypse-beating bunker to ensure that we can ensure that there will be Ores for years to come no matter what happens. “It is away from the places on earth where you have war and terror, everything maybe you are afraid of in other places. It is situated in a safe place,” property manager Bente Naeverdal told Time of Svalbard’s admittedly high suitability for such a project. The Oreo Doomsday Vault shown in the video looks like a small Doomsday Seed Vault, except that it stores mainly various types of Oreo sandwich cookies. The Global Oreo Vault project was spurred into life when cookie fan Olivia Gordon asked Oreo on twitter what they would do if Asteroid 2018 VPI – which had a 0.41% of hitting the earth on Election Day – collided with the planet. The Doomsday Seed Vault is a non-profit global plant genetic repository established by the Norwegian government in 2008 on the island of Svalbard, the world’s largest seed. This 2020 Clio Awards Silver winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. Turns out they had a pretty emphatic answer.Īs if the Doomsday vault wasn’t enough, Oreo had gone to even further lengths to protect its contents: “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come” they said in a statement. Last Monday planetary astronomer Michael Busch posted and update on Twitter to confirm that: “There was apparently nothing on the infrasound and atmospheric flash monitors today. “2018 VP1 has, as expected, flown past Earth.”ĭisappointing news for Oreo, we suppose, although it does mean they have a readymade Doomsday vault should anything else pressing arrive to threaten the very existence of their cookies – and to less importance, humankind. Does oreo have a doomsday vault update#.#1 share of voice on social of all brands in OctoberĪnd at a time when the world seemed more divided than ever, we gave people one thing to agree on – that if the world ever ends, there’s no better place to be than up in the Arctic Circle, stuffing your face with OREOs. We even sent our most loyal fans and Instagram influencers apocalypse-proof packs of OREOs designed to survive extreme heat and cold.Ĥ15+ earned media placements (during Election Week) 100+ million impressions (more than a Super Bowl spot) 20+ major brands asking to join our vaultħ5% more engagement than a standard OREO post 286% ROI Norway went as far as turning it into an official tourist destination in a tweet. Our followers and dozens of brands immediately wanted in, going as far as searching for clues about the door code within the mockumentary – a search we happily indulged by dropping clues and, eventually, making a real-time response video that revealed it.Īnd they were asking to help, so we held security guard interviews on our DM’s. We then revealed the OREO Doomsday Vault project on Twitter and YoutTube with a long form film that documented the design and construction process, shared the vault location, and invited fans to visit in case of impact. We began teasing the idea on social and then went dark – something OREO has never done. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard OREOs for all eternity. So when a fan alerted us that, on top of everything else happening, an asteroid was coming towards the Earth and could destroy OREOs (along with the world), we couldn’t take any chances. In the midst of an intensifying pandemic, nationwide protests and the craziest presidential election of our lives, the world’s most playful cookie decided to give the world some much-needed relief.
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